Anarchy Online Gets Video Ads

Funcom announced today that they have struck a deal with Massive Incorporated to display full-motion ads in Anarchy Online, their sci-fi MMORPG that can be played for free. The video and audio ads will run when players enter certain areas of the world. "Like the prior advertisements, those opting for the entirely free version of Anarchy Online will see the videos as a natural part of the city environments, while paying subscribers may opt in to view the content. The first video ads were unveiled to players at the four year anniversary for Anarchy Online in June, and brought fictional video advertisements from the warring factions in the game. Now the first paid video advertisements are in, with Panasonic and Channel 4 being the first companies to kick-start the new era for advertising in games."
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